Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing.   Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters, and postcards.  Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness.    

Start any month. Come away with new marketing expertise to make your value in the workplace even stronger.

3 courses, 3 months. Can be taken in any order.

CEUs/ILUs: 4.8

Length (in hours): 48

Especially geared for future leaders in the Gen Y generation (born 1980-1999), the certificate provides how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society.    Find out what it takes to become an effective leader. Discover your style of leadership.  Discuss task completion, building relationships with your subordinates, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals. Then learn the unspoken secrets that leaders know and the strategies they employ/exhibit for influencing others. Leadership skills are acquired and learned.  You can become a leader if you know the do’s and don’ts; what to say, what not to say; what to do, what not to do.   At the end of completing the three-course certificate, you will come away with a new understanding, a new toolbox of leadership skills, and the information to move your leadership development into high gear. 

CEUs/ILUs: 4.8

Length (in hours): 48

Price in USD $395

Offered 4 times/year, call for dates.

New research and information is coming out frequently now about how your learners - and you - learn. Here’s what we know. In the last century, you taught everyone equally by teaching them the same.  But we know we each learn differently. So in this century, you teach everyone equally by teaching them differently.  In this Certificate in Learning Styles, you get the most advanced information about the three most important and most prevalent characteristics you experience with your participants: generation, gender, and the autism spectrum.  Your instructors are some of the foremost authorities in the world on these subjects. They write, and speak around North America, on learning styles.

CEUs/ILUs: 4.8

Length (in hours): 48

Price in USD $395

Offered 4 times/year, call for dates.

Enhance your management skills through this program for supervisors, managers, and emerging leaders. Nothing creates success like a solid foundation. Discover the keys to effectively managing your employees. Find out how to create clear expectations, engage and motivate employees, and increase your effectiveness.  

Then you will explore the principles of collaborative management and gain insight on how to expand your collaborative skills for the success of your team or organization.   

Finally, get the keys to managing different generations in your workplace. Discover what motivates each generation at work, what incentives they respond to, and what messages they value. 

CEUs/ILUs: 4.8

Length (in hours): 48

Offered 4 times/year, call for dates.

Discover the keys to communicating with and managing remote workers, one of the fastest-growing sectors of the workforce.    

Some 80% of employers are keeping some or many of their employees working from home part of the week. People working from home are 25% more productive than those who work in an office. Working from home is here to stay.  

Tap into the experience of a CEO who has been managing remote workers for 22 years. He has pioneered the fundamental processes and procedures you won’t get anywhere else. And consulted with organizations around North America on managing remote workers.  

Two one-month courses. Sessions start quarterly.

CEUs/ILUs: 3.2

Length (in hours): 32

Must-have skills to succeed in the workplace include the ability to create, edit and manage presentations in MS PowerPoint, documents in MS Word, email and calendars in MS Outlook, and spreadsheets in MS Excel. Microsoft Office Suite of applications is the most used software tool in the world. Stay current with this class, as it is always up-to-date and will change as the features of MS Office change over time. Master the most common uses so that you can work faster and more efficiently and can take your computer skills from plain and drab to exciting and engaging. You will leave class with a set of skills that are a workplace requirement in today’s fast-paced ever-changing environment and will enable your future career success.

CEUs/ILUs: 1.6

Length (in hours): 16

Price in USD $195

Offered 4 times/year, call for dates.

A must-have skill to succeed in business, whether an entrepreneur or a valued employee, is the ability to create, edit and manage spreadsheets. Microsoft Excel is the most used spreadsheet tool in the world.

Begin with learning how an Excel worksheet is constructed, populated with content, and edited for delivery. Discover how various menu items, commands, settings and processes affects the look of your Excel worksheets and workbooks.

Then, increase your efficiency by learning how to organize, display and calculate your data into useful information. Identify different types of data and how data can be best visually represented or formatted, by using different data tool techniques.   

Finally, you’ll learn a variety of Excel’s most powerful features to analyze data quickly and easily. This Certificate will help you discover how to attractively visualize your data into meaningful information with confidence.

Students must have Microsoft Excel to complete this certificate.

CEUs/ILUs: 4.8

Length (in hours): 48

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart.  Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do. 

CEUs/ILUs: 3.2

Length (in hours): 32

Price in USD $395

Offered 4 times/year, call for dates.