Boost your chances of success for your new or small business and reduce your risks.  Get the latest on planning your business, brainstorming business ideas, and a checklist for going into business.  Then learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans.  Then take home a step-by-step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand. At the end of this certificate, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage and market your new business.

CEUs/ILUs: 4.8

Length (in hours): 48

Price in USD $495

Offered 4 times/year, call for dates.

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This Certificate, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website. 

CEUs/ILUs: 3.2

Length (in hours): 32

Price in USD $345

Offered 4 times/year, call for dates.

The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards, or any other vector graphics for print or web. Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books, and magazines. Use Adobe Photoshop to effectively work with selection and editing tools, layers, and masks to edit, retouch and enhance existing images or create your own composite digital artwork. Access to the Adobe software tools required. Software Requirements: For all online Adobe classes, students are responsible for purchasing their own software for their course. Trial versions of Adobe software are sometimes available on the Adobe company website.  If you're taking the entire “Graphic Design certificate” you'll need Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Otherwise, you may sign up for a single software. There is no school discount through LERN. More information on Adobe Creative Cloud software can be found at adobe.com   

Offered 4 times/year, call for dates.

Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing.   Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters, and postcards.  Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness.    

Start any month. Come away with new marketing expertise to make your value in the workplace even stronger.

3 courses, 3 months. Can be taken in any order.

CEUs/ILUs: 4.8

Length (in hours): 48

Especially geared for future leaders in the Gen Y generation (born 1980-1999), the certificate provides how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society.    Find out what it takes to become an effective leader. Discover your style of leadership.  Discuss task completion, building relationships with your subordinates, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals. Then learn the unspoken secrets that leaders know and the strategies they employ/exhibit for influencing others. Leadership skills are acquired and learned.  You can become a leader if you know the do’s and don’ts; what to say, what not to say; what to do, what not to do.   At the end of completing the three-course certificate, you will come away with a new understanding, a new toolbox of leadership skills, and the information to move your leadership development into high gear. 

CEUs/ILUs: 4.8

Length (in hours): 48

Price in USD $395

Offered 4 times/year, call for dates.

New research and information is coming out frequently now about how your learners - and you - learn. Here’s what we know. In the last century, you taught everyone equally by teaching them the same.  But we know we each learn differently. So in this century, you teach everyone equally by teaching them differently.  In this Certificate in Learning Styles, you get the most advanced information about the three most important and most prevalent characteristics you experience with your participants: generation, gender, and the autism spectrum.  Your instructors are some of the foremost authorities in the world on these subjects. They write, and speak around North America, on learning styles.

CEUs/ILUs: 4.8

Length (in hours): 48

Price in USD $395

Offered 4 times/year, call for dates.

Enhance your management skills through this program for supervisors, managers, and emerging leaders. Nothing creates success like a solid foundation. Discover the keys to effectively managing your employees. Find out how to create clear expectations, engage and motivate employees, and increase your effectiveness.  

Then you will explore the principles of collaborative management and gain insight on how to expand your collaborative skills for the success of your team or organization.   

Finally, get the keys to managing different generations in your workplace. Discover what motivates each generation at work, what incentives they respond to, and what messages they value. 

CEUs/ILUs: 4.8

Length (in hours): 48

Offered 4 times/year, call for dates.

Discover the keys to communicating with and managing remote workers, one of the fastest-growing sectors of the workforce.    

Some 80% of employers are keeping some or many of their employees working from home part of the week. People working from home are 25% more productive than those who work in an office. Working from home is here to stay.  

Tap into the experience of a CEO who has been managing remote workers for 22 years. He has pioneered the fundamental processes and procedures you won’t get anywhere else. And consulted with organizations around North America on managing remote workers.  

Two one-month courses. Sessions start quarterly.

CEUs/ILUs: 3.2

Length (in hours): 32